5 Free Online Business Tools & Platforms We Love

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“For every minute spent organising, an hour is earned.” This could not be more true. Running a business can get crazy sometimes – with things happening here, there, and everywhere – all while you are trying to manage your content, emails, community, and keeping up with trends.

How do we at HEYBOO manage? Or how can you better manage your business? We use free software to help us along. Below we have outlined some of the tools and platforms we use daily to keep us on track and in ‘the know’. Take a look and let us know what tools you use for your business!


We LOVE Trello, this easy to use and free platform offers all the tools you need to manage your day-to-day, online. 

You can add comments, attachments, due dates, images, and more directly to Trello cards. This platform is super easy to use – try it here

Social Media:

At HEYBOO, we use the Preview App to design and manage our Instagram feed. This partly-free platform offers an overview of your feed, hashtag groups, caption creation, filters, and scheduling.

The paid-for version also offers you insights, as well as insights into your competitors with a nifty analyser feature.

Check it out here

Email Management:

MailChimp is a great starting point for your business – you have access to a free account for up to 2000 contacts and features such as 7 marketing channels, 1-click automation, basic email templates, and a marketing CRM platform.

As your business grows you can upgrade to MailChimp’s bigger packages, which incur a fee but give you a whole bunch of great tools.


Market Research:

Google Trends – we can’t ❤️ this enough. This free platform allows you to search for any topic, in any country, and any timeframe to see what people are searching for and interested in.

You can also download and share the information to keep track of what trends are falling and rising.

See the platform here


One of the most important aspects of a business is the content – is it professional? Eye-catching? If not, customers might move on… For design work, we use the old faithful Canva

This design platform features thousands of pre-made designs, illustrations, images, and more. It is super easy to use with a drag-and-drop option.

For the upgraded pro account, you have access to even more features and some nifty tools to help make your designs even more WOW.

What tools do you use for your business? Let us know in the comments! ❤︎

Birthed out of a love for all things business and motivation, HEYBOO was created to showcase female entrepreneurs and all kinds of badass women. There is something beautiful about seeing your peers grow their empires, which makes you want to grow with them. While this platform is for inspiring women to chat to us about their ventures, we also encourage community engagement with blog posts ranging from beauty, to travel, and much more. Blogs written by the moguls themselves? What more could you ask for! Coming soon - Workshops for aspiring female entrepreneurs and networking luncheons.