The secret to great style is to feel good in what you wear. With Atlantic “Apara O Tlale”, they’re helping women achieve that goal on a daily basis with their new and exciting Kasi brand, set to take the South African fashion scene by storm.
They’re a proudly South African premium brand, founded in 2019 by Hardley Matlwa-Seleka, with the vision of exploring the best quality clothing which would ultimately spark innovation and creativity with a local feel
With a valuable touch of local flair, the brand offers premium styling, as well as quality and value to consumers nationwide, with a breadth of items including, men’s and women’s golfers, crew-necks, sweaters, sweater dresses, hoodies, and hoodie dresses.
Atlantic “Apara O Tlale” is a 100% black-owned brand and a start-up retail establishment that proudly sells fashionable clothing for men and women between the age generations of 18-50 years.
“While our initial goal is to open one store, expansion plans include having retail stores across the country and/or building a well-recognised brand name. It is based in Pretoria, Gauteng, and also offering online purchases,”says Founder Hardley Matlwa-Seleka.
Their brand image is unique in all forms with specifically chosen colour palettes and identifiable brand designs, which will set the trends for many years to come.
“Our range of golf shirts for women are super stylish and oh-so comfortable. Whether you’re dressing for a casual braai with friends, or getting active for a game of tennis, they’re perfect for the occasion!”Hartley says
As the founder of the brand, Hartley prides himself on providing premium quality clothing to men and women between the age generations of 18-50 years.
“It doesn’t matter how busy you are, you are never too busy to pay attention to detail. If you want to build something long lasting & meaningful. If you want to build a skyscraper, dig really deep foundation,”says Hartley
Atlantic “Apara O Tlale” may seem overly youth-focused, however, when one takes a closer look into the magical world of what they produce, they’ll notice that the brand closely follows generational fashion trends as well as their own customer’ purchasing preferences. They so cleverly design and tailor their inventory to meet the specific needs of their clientele. They solely focus on styles, colours, and fits to flatter all generations.
‘Ke nyaka batho ba tlale gore it’s possible and that black businesses can provide high quality clothing to the world,”says Hardley ‘Noko’ Matlwa – Seleka
They’re a brand to watch, a brand to wear, a brand to invest in, and most certainly a brand to follow!