Is influencer marketing still a thing? ⚡️
Definitely! But it’s super important to find the RIGHT influencer who advocates your brand.
We’ve got the DL on how you can find the right influencers for maximum results!
Look for influencers who resonate with your brands vision + ethics. If you stand for being a Vegan + Cruelty Free brand, it’s important that the influencers who work with you are like-minded and embody this lifestyle completely too!
Look for influencers who get more quality comments than likes! It’s important to stalk your “soon to be” influencers Instagram feed and actually get a feel of who their audience is (age, locations, demographic) and if their audience is actually interested in the content that they provide. Look for comments that could be showing a genuine interest. Eg: “OMG this face mask looks amazing, where can we purchase it?”
*Remember likes are superficial metrics and are not as NB compared to quality comments.
Lastly – always make sure that your potential influencer is NOT promoting everything and every brand! Make sure he/she has an authentic voice and promotes content that he/she truly resonates with. This ensures that you are working with someone that others “trust” as a thought-leader which will in return convert into real value.
We hope you loved this quick little lesson about 101 influencer marketing 🙌🏼 Bookmark this blog if you are ever looking to find influencers for your business 💖
We offer influencer marketing with our social media packages 📲 Get in touch if you are interested in knowing more about influencer marketing and how we can turn your passion into profit 💸
Main image – Marianna Hewitt